Property Marketing Insights
Can Virtual Staging Be Used on Rightmove and Zoopla?
A practical guide to using digitally staged images on UK property portals — including disclosure considerations and how to use staging responsibly in live listings.
The Short Answer
Digitally staged images can be used on property portals including Rightmove and Zoopla. The key principle is that staged images should be realistic, should not misrepresent the property, and should clearly show the room in a way that helps buyers understand the space.
This guide provides general information only. Agents should always refer to their agency's own policies and relevant professional body guidance.
Disclosure: What Is Recommended
- —Labelling staged images with a caption such as "Virtually staged — furniture not included" or "Digital staging for illustrative purposes."
- —Including a note in the listing description that some photographs have been digitally staged.
- —Ensuring the staging does not obscure or remove any relevant feature of the room.
- —Following your agency's own internal guidelines on the use of enhanced imagery.
What Digital Staging Does and Does Not Do
What it does
- Adds digital furniture and accessories to an empty room photograph
- Helps buyers understand how the space could be furnished
- Improves the visual presentation for online listings
What it does not do
- Change, extend or alter the structure of the room
- Obscure relevant features of the property
- Misrepresent room sizes or actual condition
Need listing-friendly virtual staging?
LTW staging is approached to be realistic, proportionate and suitable for use in live property listings.